In the Q1 earnings call of ViacomCBS, CEO Bob Bakish revealed that they’re having some big plans for the Paramount+ next year. The streaming service will premier at least one new movie every week in 2022. The content could be coming from blockbusters, streaming platforms, or studios under the ViacomCBS.
ViacomCBS Widens Paramount+ Library
As on-demand streaming is gaining popularity worldwide, the hometown US is having new platforms popping up every day. We see the ViacomCBS launching Paramount+ not long ago, and it’s widening the library now with new content.
As per the Q1 earnings call from Bob Bakish, CEO of ViacomCBS, Paramount+ will stream at least one new movie every week in 2022. This one-movie-a-week averaging is a ‘ramping up’ step taken by ViacomCBS to put Paramount+ on par with the other streaming platforms.
We’ve strong predictions that the US viewers are gradually shifting from regular Pay TV to OTT platforms, and this craze pushes the current media houses and studios to launch their own streaming services. Thus, Netflix and Amazon are striking deals with various franchises for hefty sums, and some, like Hulu, are onboarding Live TV channels to engage the audience.
And with Paramount+, the new movies promised for next year will be coming from blockbusters, streaming services, and ViacomCBS associated studios. It’s also revealed that the company is skipping the theatrical release of the Infinity movie scheduled in September this year and launching it directing on Paramount+.
Bakish even has larger plans to pool the subscribers, as they said to be planning a “‘Mountain of Movies’ marketing campaign, where we will highlight the thousands of new movies we are adding to Paramount+, including blockbuster hits and exclusive originals.”